Luxury Artification: A Korean Market Case – At the Intersection of Art and Luxury Fashion

Join Dominika Kustosz-Lee, CEO and Founder of dkl & COMPANY, for an in-depth exploration of how global luxury houses such as Dior, Louis Vuitton, Gucci, Hermès, Cartier, Chanel, and Loewe are redefining their cultural relevance through Korean art and creativity.

This session, Luxury Artification: A Korean Market Case – At the Intersection of Art and Luxury Fashion, delves into how these brands collaborate with Korean artists and institutions to build authenticity, foster cultural diplomacy, and enhance brand value. Through case studies like Dior’s Lady Dior Art and Louis Vuitton’s Artycapucines, Dominika examines how the fusion of art and luxury operates as a powerful global strategy for localization and consumer engagement in the era of Hallyu.

With nearly two decades in Korea and a cross-disciplinary background in luxury management, art, and Korean studies, Dominika brings a unique perspective on the convergence of culture, commerce, and creativity that shapes today’s luxury landscape.